Art is Alive: Notable Interviews

Synopsis of Art is Alive: What began as a failed high school project later on became one of Sweden's most listened to pop culture podcasts. Hear Gustav ‘‘Zeventine’’ Elfström and his friends talk about the struggles and success stories of their careers as their personal lives become more hectic.

Production company: Zeventine

Country of origin: Sweden

Languages: Swedish & English

Supported by/featured on: BBC, Nickelodeon, MTV, Universal Music Group Sweden + UK.

ORKID

Swedish Grammy nominated singer Matilda ‘‘ORKID’’ Melin. 2 episodes. Aired October 31 2020 & 2021 in collaboration with ART:ERY Music Group.

CHUCK D (PUBLIC ENEMY) & LORRIE BOULA

Interview in April 2023 with Chuck D from Public Enemy and Lorrie Boula in collaboration with British-Norwegian channel BBC Nordic+ for their documentary series ‘‘Fight the Power: How Hip Hop Changed the World’’ about the history of hiphop.

Official Synopsis: Teaming up with the new streaming service BBC Nordic+, Zeventine (Gustav Elfström) talks to the producers of the new documentary ''Fight the Power: How Hip-Hop Changed the World'' Chuck D from Public Enemy and Lorrie Boula about the series' production. In this interview there's a deep dive into the production and the importance of Hip-Hop as an art form and movement through time. The documentary consists of four episodes and are streaming on BBC Nordic+.

To know more about BBC Nordic+, click here.

Thanks to BBC Nordic+ for all the support in the making of this interview.

GIRL GROUP

Interview from June 2025 with Norwegian-English pop group Girl Group about their debut EP ‘‘Think They’re Looking, Let’s Perform’’ in collaboration with their record label Universal Music Group in Sweden and the UK. The first ever podcast interview they did, the second one right after they did was Rocket Hour for Apple Music where they were interviewed by Elton John.

Official Synopsis: Universal Music invited me to their Stockholm office to meet Girl Group, the English-Norwegian pop group consisting of Katya, Lil, Thea, Mia and Maria, who met in Liverpool while studying music. They got tired of all the sexism in the music industry and decided to form Girl Group. Last Friday, they released their debut EP ''Think They're Looking, Let's Perform'', and we talk all about it, their gig in Stockholm a day prior to us recording this, jantelagen, as well as my standup comedy and the people from the past who inspire us.

Listen to ''Think They're Looking, Let's Perform'' on your preferred service here.

If you’d like podcasting advice or want me to wish someone a happy birthday, I’m on Cameo. Click here.

Did you know that you can get access to new podcast episodes 7-9 hours early as well as exclusive bonus interviews with the artists from Art is Alive? It’s true! ArtIsAlive+ is here, the podcast’s free streaming service. Click here. (Sweden only)

Follow Girl Group:
Instagram, TikTok, YouTube, Spotify
Follow me:
Instagram, Facebook, Spotify, Snapchat, TikTok, Threads, YouTube

Thanks to Universal Music Sweden and UK for all the support <3

7000apart

Interview with American-Swedish pop band 7000apart (Amelie Eiding, Jonathan Kresin) in 2024 & 2025. Aside from the band, Amelie Eiding was also cast as the Swedish voice for Snow White (Disney, 2025)

Official Synopsis (First Interview): 7000apart is a Swedish-American pop band joining Art is Alive's 74th episode. We talk about how their band came to be, their debut single being featured on MTV's The Hills: New Beginnings, mental health and upcoming projects.

Official Synopsis (Second Interview): The Swedish American pop band 7000apart's members Amelie and Jon return to Art is Alive to give an update on their career achievements. Less than 24 hours before we recorded this interview, they not only finished their third studio album ''Why Do We Do What We Do?'', they also won a WAMI (Wisconsin equivalent to a Grammy) for their last album ''Feel Your Feelings''.

Join us this episode as we delve into the question that their forthcoming album is all about: why do we do what we do? Why am I not a barista? Why is Amelie a Disney princess and not working at a plant shop? And why is Jon a producer and not an architect or a math teacher? This and so much more in this new episode of Art is Alive.

Cast of iCarly

Gustav ‘‘Zeventine’’ Elfström and his podcast Art is Alive teams up with Nickelodeon and Paramount+ Nordics (Today SkyShowtime) to discuss the iCarly season 2 premiere, what went wrong on set and is teaching them some Swedish. Interview with Laci Mosley (Harper) and Jaidyn Tripplett (Millicent)

Official Synopsis: In collaboration with ‪@ParamountPlusNordic‬ I had a chat with Laci Mosley (Harper) and Jaidyn Triplett (Millicent) about season 2 of iCarly. Catch it exclusively on Paramount+ - the new season starts April 8th in the US and April 9th in Sweden. The Art is Alive podcast episode about iCarly airs April 8th wherever you find podcasts!